The 10ft. Fabric Pop Up is the perfect display on the go. It's ready in minutes. The lightweight aluminum alloy frame locks in place using plastic hooks. Fasten the graphic to the frame with hook & loop. Interchangeable graphics make it a versatile choice, Easily collapse the frame with front graphic attached and stow in your carry bag. Its versatility and simple 2-minute setup, as well as its hook & loop attachment, makes it functional for special events as well as an in-office promotional tool for walk-in customers. Another convenient feature is that your graphic stays attached in your free travel/carry bag that comes with each frame you purchase.