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Blogs

  • Trade Show ROI Strategy: How to Maximize Your ROI from Trade Show Exhibits

    by Joy Displays
    Trade shows are still one of the most effective ways to build relationships, showcase your brand, and generate leads in a crowded market.  But for ...

  • Lighting vs. Graphics: What Makes the Biggest Impact on Trade Show Booths?

    by Joy Displays
    When you walk into a trade show, your attention is pulled in a hundred different directions. Some booths grab you immediately, while others fade in...

  • Accessible Trade Show Booth: How to Optimize Your Booth for Inclusion

    by Joy Displays
    Trade shows are all about connection, but not everyone experiences them the same way.  When you design an accessible trade show booth, you open you...

  • How to Use Scent Marketing in Your Trade Show Booth to Leave a Lasting Impression

    by Joy Displays
    Trade shows are fast-paced environments where attendees are bombarded with visuals, sounds, and constant movement.  To truly stand out, you need mo...

  • The Science of Booth Placement: How to Choose the Best Spot at a Trade Show

    by Joy Displays
    For most trade show visitors, their first impression is shaped long before they stop at your trade show booth.  Where you set up determines how muc...

  • Virtual vs. In-Person Trade Shows: Pros, Cons, and Future Trends

    by Joy Displays
    Trade shows are no longer just about handing out flyers or setting up trade show booths. The landscape has shifted, and you're now faced with a key...

  • How to Repurpose Your Trade Show Booth for Multiple Events

    by Joy Displays
    When you're investing time and money into a trade show booth, it makes sense to get as much mileage out of it as possible.  Knowing how to repurpos...

  • How to Design a Trade Show Booth for Maximum Foot Traffic

    by Joy Displays
    Trade shows move fast, and your booth only has a few seconds to catch someone’s eye. In a crowded exhibition hall, the best way to get noticed is t...

  • Common Trade Show Booth Mistakes and How to Avoid Them

    by Joy Displays
    Trade shows offer a big opportunity to connect, promote, and sell, but they also come with their fair share of challenges. Many first-time exhibito...

  • Trade Show Booth Trends for 2025: What's In & What's Out

    by Joy Displays
    Trade shows continue to evolve, and if you want to stay relevant in 2025, you can’t just rely on the same old setup.  Attendees expect more than pr...

  • Are Pop-Up Displays Worth It? A Cost-Benefit Analysis

    by Joy Displays
    In the fast-paced world of trade shows and marketing events, every decision affects your brand’s visibility and your bottom line. Smart trade show ...

  • Cutting-Edge Trade Show Technologies You Need to Know

    by Joy Displays
    Trade shows aren’t what they used to be, and that’s a good thing. Today’s attendees expect more than printed brochures and folding tables.  If you ...