Retractable Banner Ideas: Innovative Ways to Make Your Display Pop

If you’re reading this, you probably understand just how much of an impact a professional banner can have on your display, but it’s not enough to just put one up. You want to get creative with your banner, and the way you use your banner, to really make your display stand out.

Here are some retractable banner ideas to help you make the most of it.

1: Use White Space to Differentiate Banner Features

Usually, you hear people talk about minimizing white space. It’s a waste because you’re not using that space for anything that shares a message. However, it can be extremely useful if you leverage it correctly.

When designing your banner’s graphic, try to use white space to separate blocks of text or imagery. The banner shouldn’t be covered in white space, but it does act like a distinct barrier to draw focus to individual points.

2: Match the Aesthetic of Your Display

Your retractable banner is still part of your display. Whether your display is a small table with a drop cloth or an elaborate, high-tech, demonstration booth, your banner should match an overall design theme.

This creates a coherent visual design that is pleasing to the eye, looks professional, and enhances the look of your display from a distance and up close.

3: Focus on Making it Engaging

There are a variety of reasons to use a banner. You might be marketing a product or your brand, providing upfront information before people reach the display, or simply trying to draw attention from a distance.

Regardless of the distinct reason you’re using it, the core purpose of the banner is to draw attention and engage viewers in that reasoning. In many ways, it makes the first impression before guests approach your display to learn more.

Focus heavily on using a design theme that engages the audience visually and mentally. Even in the most professional settings, visual excitement can be created via color and creative design aspects rather than boring layouts that look like a pre-designed website template.

4: Use Size and Shape Variations with Multi-Banner Setups

If you’re only using multiple banners,  you can cleverly use different sizes and shapes that can do wonders for your display.

For example, you can have a step-by-step banner presentation as guests approach your display. A large banner designed to pull people in with your brand logo and the hook can be followed with a slightly smaller banner that puts the core message at eye level. Finally leading to a tabletop banner that provides crucial information and a call to action before speaking with you.

Of course, you can play with different size and shape variations to create a distinct visual look without taking that exact approach.

5: Support Your Banner with High-Tech Display Materials

Consider using your retractable banner for information dispersal instead of catching the attention of people from afar and create the visual pop with more high-tech options such as backlit displays and hanging banners. 

The sheer visual excitement of the display can be seen from far away, and your retractable banner can function as a quick rundown of your brand messaging.

Get Your Retractable Banner from Joy Displays

For professionally made, custom, retractable banners, and display materials, check out Joy Displays today.